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The Role

The Manager, Conversion Rate Optimization (CRO) is responsible for driving experimentation strategy and execution across multiple client websites. This role focuses on designing meaningful A/B and multivariate tests, interpreting results with clarity, and delivering data-backed recommendations that inform Experience Design and broader DX initiatives.

Reporting to the Director, Digital Experience, the CRO Manager works in close partnership with Experience Designers, Technical Account Managers, and Engineering to ensure tests are designed with integrity and aligned to business goals. This individual contributor is fully client‑facing and manages CRO roadmaps, post‑test rollout requirements, and ongoing reporting.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

-Remote-first culture

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $69,000 - $80,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above).

*This position may be performed remotely in most states within the US, with some exclusions.

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

#LI-SD

#LI-Remote

You Will Be

• Leading hypothesis development and designing test strategies for multiple clients
• Creating structured CRO test plans, including objectives, KPIs, and success criteria
• Managing client expectations around experimentation outcomes, including clearly communicating inconclusive or negative results and using learnings to inform future testing
• Collaborating with Experience Design to shape UX/UI test variations
• Writing clear and detailed test requirements for developers to implement
• Using GA4, Hotjar, and experimentation platform data to uncover friction points
• Setting up A/B and multivariate tests using platforms such as VWO, Convert.com, Optimizely, Omniconvert, or AB Tasty
• Conducting QA of experiment setups, variations, tracking, and segmentation
• Monitoring live tests and ensuring statistical validity of results
• Interpreting experiment outcomes and generating insights, next steps, and rollout recommendations
• Owning the CRO roadmap and prioritization in partnership with Experience Design and DX leadership
• Preparing documentation for post‑test rollout and collaborating with TAM/Engineering for implementation
• Presenting results, insights, and recommendations to clients

AI in Practice

• Using AI to support hypothesis development and identify behavioral patterns
• Leveraging AI to synthesize Hotjar findings, GA4 insights, and experiment outcomes
• Applying AI to accelerate test planning, requirement writing, and documentation
• Using AI to generate structured experiment summaries and client‑ready reports
• Employing AI to brainstorm test concepts and variation ideas
• Responsible AI use, including human validation and client-data protections

You Must Have

• 3-4+ years of experience in CRO, experimentation, or data‑driven digital optimization
• Experience designing tests for clients in the eCommerce space and/or CMS platforms
• Hands‑on experience with at least one major A/B testing platform (VWO, Convert.com, AB Tasty, Optimizely, Omniconvert)
• Strong proficiency with GA4 and Hotjar
• Ability to write detailed testing requirements and acceptance criteria
• Understanding of UX/UI principles and their impact on conversion
• Strong analytical thinking and ability to draw insights from quantitative and qualitative data
• Excellent client‑facing communication and presentation skills
• Ability to manage multiple roadmaps, tests, and timelines in parallel
• Evidence of measurable conversion, revenue, pipeline, lead-quality, or engagement impact from previous clients

Nice to Have

• Certifications in CRO methodologies or experimentation platforms
• Familiarity with experiment statistical models or experimentation frameworks
• Experience working within Figma
• Understanding of or experience running testing programs alongside cross-functional teams such as SEO, Content Marketing, Paid

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

About the Role

We are an established, growing software company entering an exciting chapter, and we are looking for a Director of Marketing to help lead the way. You will lead a talented team, manage budget, and set the strategy for Marketing. Our market is evolving quickly, and we want a leader who brings both a sharp strategic view and the willingness to roll up their sleeves and get into the work alongside the team.

The right person is a strong communicator who sets clear direction, motivates people, and holds the team accountable to real outcomes. You lead with data, learn quickly, and are comfortable with change. You will partner closely with sales, product, and the executive team to keep marketing aligned with the business and moving with real momentum.

Responsibilities

• Set the overall marketing strategy across brand, demand generation, product marketing, content, and customer marketing, aligned to company revenue and retention goals.
• Define the company’s point of view on how AI-mediated discovery (Generative Engine Optimization / GEO)
• AI shopping agents, LLM-based recommendations) changes the buying journey for our category, and translate that into a channel and content strategy.
• Partner with Sales and Product leadership on positioning, pricing input, and account-based strategies for key segments.
• Build and lead a team spanning demand generation, content/SEO-GEO, product marketing, brand/creative, website development, and customer/lifecycle marketing.
• Own the content strategy end to end, ensuring our value proposition is communicated clearly for consumption by both human readers and AI answer engines.
• Own the always-on digital demand engine: paid and organic digital channels, website and conversion optimization, marketing automation, and lifecycle nurture email campaigns.
• Drive a community and third-party engagement and credibility strategy.
• Oversee product launches, competitive positioning, and sales enablement materials.
• Lead adoption of AI tools across the marketing function itself, including content drafting and editing, campaign personalization, creative production, lead scoring and prioritization, competitive and market research, and marketing analytics, to increase output and speed without sacrificing quality or brand voice.
• Define KPIs that go beyond traditional metrics and include tracking share of voice in AI-generated answers and brand mention and citation frequency across LLMs.
• Own the marketing budget, reporting on KPIs, tracking impact by channel, and using data to drive decisions.

Required Skills & Experience

• 8+ years in B2B software/SaaS marketing leadership, with at least 3+ years in a Director-level role owning the marketing strategy and budget.
• Direct experience adapting a marketing strategy to include AI channels for a changing buyer journey.
• Strong quantitative fluency, comfortable owning a marketing budget, building attribution models, and reporting marketing ROI to executives.
• Experience building and coaching a team across demand gen, product marketing, content, website development, and brand.
• Excellent storytelling and positioning instincts, able to write and edit high-quality content personally when needed, not just direct others to do it.
• Familiarity with how LLMs and AI search surfaces generate recommendations, and what makes content/brand more or less likely to be surfaced and trusted in that context.
• Hands-on experience using AI tools in day-to-day marketing work (content generation and editing, personalization, analytics, research) and a point of view on where they help versus where they introduce risk.
• Visible productivity gains from AI adoption within the marketing function itself — faster content and campaign cycles, more personalization at scale — with clear guardrails in place for quality and accuracy.

An Equal Opportunity Employer - All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

By submitting your application, you acknowledge that Idera, Inc. will process and retain your resume and related personal information solely for recruitment and hiring purposes. Resumes of unsuccessful candidates will be securely deleted within twelve (12) months of the hiring decision, unless a longer period is required by law or you provide explicit consent for continued retention (e.g., for consideration for future opportunities).

In compliance with applicable privacy laws, including the EU General Data Protection Regulation (GDPR), you have the right to request access to, correction of, or deletion of your personal information at any time by contacting  [email protected]. Idera, Inc. does not sell candidate data and will ensure that all personal information is processed securely and in accordance with relevant data protection regulations.

An Equal Opportunity Employer - All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.

About the team

The Executive Content & Experiences team builds trusted relationships with leaders shaping the global economy. We design high-impact programs—including executive briefings, advisory boards, flagship convenings at Davos, and executive programming at Stripe Sessions—to bring Stripe’s strategy to life. Beyond delivering premier high-touch moments, we turn leadership insights into actionable intelligence that directly informs Stripe’s narratives, product, and go-to-market direction.

What you’ll do

We are looking for a rock star product marketer to translate Stripe’s most complex technology and strategy into compelling, executive-ready narratives and scalable sales motions. In this role, you will lead the content strategy and enablement engine that powers our highest-stakes executive moments—from global Executive Briefing Centers (EBCs) to bespoke leadership workshops. Sitting at the intersection of Product, Sales, and Executive Engagement, you will equip Stripe leaders, account teams, and event hosts to clearly articulate Stripe as the complete financial infrastructure for the internet.

Responsibilities

• Develop Thought Leadership Narratives: Craft tailored, point-of-view-driven narratives and presentations for executive-level meetings, advisory boards, and Tier-1 convenings.
• Drive Executive Briefing Center Enablement: Develop and scale sales enablement frameworks, messaging toolkits, and prep materials to empower account teams to lead impactful executive briefings.
• Build Scalable Workshop Motions: Architect and scale interactive whiteboarding and workshop frameworks that simplify complex product architectures and showcase Stripe as a complete financial infrastructure.
• Curate Executive Demo Library: Build, maintain, and package an executive-ready demo library—repurposing existing product assets into high-touch formats designed specifically for executive experiences.
• Lead Speaker Training & Certification: Create and scale a formal speaker training and certification program to prepare Stripe executives and technical subject matter experts for high-profile speaking roles and EBC engagements.
• Scale Content via AI: Design and deploy AI agents and workflows to automate content generation, personalize executive materials, and streamline enablement at scale.

Who you are

A crisp storyteller, strategic thinker, and enablement innovator. You are a sharp, driven problem-solver with a relentless bias for action—someone who isn’t afraid to get scrappy and is energized by building new capabilities for growing teams. You excel at taking deep technical complexity—like global payments infrastructure and financial software—and turning it into elegant, high-impact stories for C-suite audiences. You understand how executive sales motions work and know how to build repeatable systems, scalable tools, and AI-driven workflows that elevate an entire organization’s narrative capabilities.

Minimum requirements

• 10+ years of product marketing, solutions marketing, or executive enablement experience in B2B tech, SaaS, or fintech.
• Proven track record building executive-level narratives and high-touch customer workshop motions.
• Demonstrated experience designing and executing sales enablement programs, speaker training, or certification frameworks.
• Excellent written, verbal, and visual communication skills, with extensive experience presenting to and prepping C-suite leaders.
• Demonstrated success working cross-functionally across Product, Sales, and Field Marketing teams.
• Bachelor’s degree

Byte&Kite is a digital marketing agency helping clients across a range of industries grow through effective digital marketing.

Who we are

At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.

Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.

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Hiring and how we work

We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions!

Also, while we are a remote-first company, you may be asked to report in person on an ad-hoc basis for team gatherings, functional off-sites or customer meetings.

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See yourself at Twilio

Join the team as Twilio’s next Digital Marketing Manager within Demand Creation Hub.

About the job

Twilio is experiencing significant growth, and we are seeking a dynamic and results-oriented Digital Marketing Manager to drive demand creation and acceleration for Twilio’s CPaaS portfolio. Reporting to the Digital Marketing Director of APJ,  you will be instrumental in designing and implementing the digital strategy focused on building pipelines across direct sales and self-serve motions.

In collaboration with Campaign Management, Product Marketing and Sub-Regional Field Marketing teams, orchestrate the effective channel mix to amplify regional campaigns and targeted programs to generate quality demand, deepen engagements and drive growth.

Responsibilities

In this role, you’ll:

• Digital strategy: Collaborate with campaign team to orchestrate digital journey for amplification of Global/ Regional campaigns into target markets and audiences. Partner with Field Marketing teams to understand sub-regional needs, provide strategic digital advice and tactical support to strengthen brand or deepen engagements through all digital channels. Design and activate Account-based marketing campaigns that support customer lifecycle and retention
• Campaign Management and Execution: Plan, execute, and optimise multi-channel digital marketing campaigns across search, display, paid social, email, programmatic and SEO
• Digital Channel Optimisations: Drive channel optimisation strategies to maintain efficiencies, scalability and establish best practices. Structured documentation and processes to foster ease of collaboration
• Project management and prioritisation: Effectively manage priorities, ensuring timely delivery of projects with accuracy and quality.
• Market Insights: Stay on top of digital marketing trends across APJ region and bring fresh ideas to test and scale.
• Performance insights and optimisations: Monitor, analyse, and report on KPIs (CPL, ROAS, CTR, conversion rates, engagement) using tools like GA-4, Salesforce, Tableau and Looker. Contribute to developing and maintaining reporting frameworks that can inform strategic decisions and ongoing campaign optimisations with actionable insights.

Qualifications

Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn’t followed a traditional path, don’t let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

*Required:

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 5–8 years of proven experience in digital marketing, ideally within B2B or Technology industry across Asia Pacific
• Strong understanding of digital channels and tools: SEM, SEO, paid media, social, email, programmatic, 6Sense, Demandbase, content marketing and more
• Hands-on experience with analytics and CRM/marketing automation platforms (e.g., GA-4, Marketo, Salesforce)
• Excellent project management skills with the ability to handle multiple priorities in a fast-paced environment
• Strong communication and copy-editing skills in English
• Able to adapt strategies to diverse regional markets and different audiences
• Excellent relationship, partnering, and collaboration skills, with experience working cross-functionally with global, regional and local marketing and product teams to align on marketing media strategy and business goals
• EMPOWER OTHERS: Track record of building teams, directly or indirectly, and ensuring your team has the guidance, support, systems, and tools to be successful in the role
• BE AN OWNER: Run and expand a best-in-class regional Demand Creation Hub that emphasises personal development.
• BE INCLUSIVE: Work closely with the Digital Marketing Director and the broader marketing team when planning and ensure marketing investments are maximised to deliver highest RoI to the business
• RUTHLESSLY PRIORITISE: Track closely on regional KPIs while managing sub-regional digital channel and activation requirements
• NO SHENANIGANS: Work with Marketing Analytics to build a cadence of robust, trusted regional demand creation reporting and proactively address any gaps against regional targets.
• WEAR THE CUSTOMER’S SHOES: Build a demand creation team that is consistently building world class experiences through the quality of the content we produce and the digital engagement experiences we deliver across all digital touchpoints in their journey. Work diligently to advocate for local customers with resources at the Global level across Growth Strategy, Web, Field and Campaigns teams.
• DON’T SETTLE: Identify areas of improvement and opportunity and address them one by one, establish the relationships needed to advocate for your team, while consistently prioritizing region needs and balancing resources and capabilities to implement.
• DRAW THE OWL: Scale your  team to their top abilities with creativity, prioritization, and excitement, think outside of the box to deliver the business needs today while thinking about hyper growth. Build a team that lives on as a legacy.

Location

This role will be remotely based in India (Karnataka, Tamil Nadu, Telangana, Maharashtra or Delhi).

Travel

We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings.

What We Offer

Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

Twilio thinks big. Do you?

We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That’s why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.

So, if you’re ready to unleash your full potential, do your best work, and be the best version of yourself, apply now! If this role isn’t what you’re looking for, please consider other open positions.

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Stay alert to recruitment fraud

We care about your safety. Scammers sometimes impersonate Twilio recruiters through fake job postings, emails, websites, or messages. Please ensure you are engaging with an official @twilio.com email address. We will never ask for payment, gift cards, cryptocurrency, or banking information during the recruiting process. We do not make job offers without a formal interview process or conduct interviews exclusively through text-based messaging apps.

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Twilio is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.

The role

We are looking for a highly strategic and analytical Marketing Measurement & Testing Lead (Individual Contributor), Paid Search (m/f/x) to drive the evolution of our Paid Search advertising efforts. This is a high-impact individual contributor role, sitting at the intersection of performance marketing, ad tech, and automation. As a key expert within the team, you will own the global testing and measurement strategy for Paid Search, ensuring data-driven decision-making that unlocks new growth opportunities. You will play a critical role in budgeting, infrastructure development, and automation, collaborating with cross-functional teams to ensure Paid Search operates at peak efficiency.

Your impact

As Marketing Measurement & Testing Lead, Paid Search, you will drive key initiatives across four strategic areas:

Platform Leadership & Innovation

• Serve as the go-to expert on Paid Search, providing strategic guidance on Google Ads (Search, Shopping, AI Max), with a deep understanding of platform mechanics, auction dynamics, and optimisation levers.
• Anticipate and adapt to platform updates, leveraging industry trends and data insights to drive continuous innovation and stay ahead of the curve.
• Collaborate with platform partners to pilot new solutions, enhance measurement capabilities, and improve efficiency.
• Advise and collaborate with the Paid Search Campaign Ops team, ensuring platform strategies are optimised with best-in-class practices and advanced ad tech solutions.

Measurement & Testing

• Own the Paid Search experimentation roadmap, spanning bidding signal optimization, landing pages, and audience and keyword targeting, with a clear framework for rigour, scalability, and cross-team knowledge-sharing.
• Develop and refine experimentation frameworks, including A/B tests, Incrementality lift tests (Geo lift /  conversion/user based tests), and attribution modelling.
• Analyse test results to inform data-driven decisions and uncover new growth opportunities.
• Collaborate with analytics, data and Strategy & Operations teams to continuously align on testing timeline and priorities.
• Ensure proper budgeting processes, including daily and weekly pacing, are aligned with strategic goals and seasonality.

Automation & Infrastructure

• Partner with Product and AdTech on the development of measurement infrastructure, attribution models, automation tooling, and campaign technology, acting as the primary Paid Search voice in cross-functional initiatives.
• Own and develop the automation of reporting for key tests, performance tracking and measurement.
• Drive adoption of scripts, AI-native platform features, and internal tools to systematically reduce manual overhead and scale high-performing activity.
• Ensure automation efforts align with overall business objectives and drive operational efficiencies.

Channel Performance & Strategy

• De-average performance across keywords, queries, devices, audiences, geos, landing pages, offers, and ad copy, setting the standard for analytical depth across international markets and portfolio of brands.
• Challenge and influence global and local stakeholders, including senior leadership, constructively driving alignment across Analytics, Strategy & Operations, Product, and AdTech.

You are…

• A sought-after expert in Paid Search strategy and campaign management (Google Ads and Bing Ads in text search, PMAX, Shopping, and AI Max), consulted by peers and capable of influencing senior stakeholders with a clear point of view
• Deeply fluent in performance marketing metrics (CPC, CVR, CTR, CAC, LTV) with a proven ability to translate data into strategic decisions and scalable improvements
• Entrepreneurial in mindset, you see opportunities rather than problems, and proactively challenge the status quo to drive step-change improvements
• A strong analytical thinker, comfortable independently building complex models and surfacing insights others wouldn’t find
• Energised by working at the intersection of performance marketing and technology, with a genuine interest in measurement, attribution, and automation
• Able to communicate complex performance narratives with clarity and conviction to all levels, including senior leadership
• Comfortable operating with a high degree of autonomy in a global, matrixed organisation

At a minimum, you have……

• An excellent degree in Marketing, Business, Analytics, or a related field
• 7+ years of hands-on experience in Paid Search, either from an agency or client-side role
• Proven track record of owning or leading a structured experimentation programme, with clear frameworks for testing, measurement, and knowledge-sharing
• Strong analytical skills, translating complex data into actionable insights and scalable improvements
• Experience partnering with Product or AdTech teams on measurement, infrastructure, or tooling initiatives
• Proven ability to lead high-impact initiatives and drive measurable results across large-scale, international accounts
• Experience with incrementality testing, attribution modelling, or conversion lift studies
• Experience driving automation and AI adoption (scripts, tools, or platform features) to scale operations
• Hands on experience with Google Ads (Search, Shopping, Performance Max)

What we offer

Elevate your lifestyle! Join one of Europe’s fastest-growing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90+ nationalities.
• Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
• Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
• Plus, we’ve got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24⁄7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it’s a lifestyle of perks and possibilities!

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days.

The Eclipse Foundation is one of the world’s largest open source software foundations. With over 400 open source projects and collaborations including Open VSX, Adoptium, Jakarta EE, Eclipse IDE, and OpenHW, we serve a global community of millions of developers and more than 300 member organisations. Our mission is to empower developers, enable collaboration, and ensure user freedoms.

We are seeking a versatile Marketing Specialist to contribute across a broad range of marketing activities, including campaigns, content, systems, and reporting. This is a hands-on role focused on execution and enablement, helping ensure that marketing initiatives are well coordinated, measurable, and able to scale across a global, community-driven organisation. This is an existing role within our team.

The successful candidate will be comfortable shifting between planned initiatives and emerging needs, managing several workstreams at different stages, and delivering accurate, high-quality work within agreed timelines. They will use sound judgement to make progress with limited supervision, while communicating proactively, raising risks early, and seeking input when needed.

As a Marketing Specialist, you will contribute to the day-to-day execution of marketing initiatives across the Foundation and its working groups. You will work closely with marketing, membership, and community teams to help build, track, and improve campaigns, while maintaining reliable processes, usable data, and clear reporting. We value curiosity, ownership, collaboration, and a commitment to continuous learning and growth.

Location: This is a fully remote position. Canada is preferred, but other locations will be considered.

Salary Range: $70K - $77.5K.

Responsibilities

Campaign Execution & Reporting

• Support the execution of marketing campaigns across email, web, and digital channels.
• Assist with defining goals and success metrics for campaigns and programs.
• Build and maintain basic dashboards and reports to track performance and outcomes.
• Track, measure, and report on the results of digital marketing initiatives, and propose improvements based on data.
• Support campaign tracking, documentation, and operational checklists.

Content, Events & Community Support

• Develop and review website and digital marketing copy for clarity, consistency, and alignment with Eclipse Foundation messaging.
• Collaborate with marketing, membership, and working group teams to support events, launches, and engagement initiatives.
• Support operational aspects of community engagement initiatives, such as contributor badging and swag programs.

Marketing Operations & Systems

• Administer and maintain marketing automation tools such as HubSpot, including workflows, emails, forms, landing pages, lists, and segmentation.
• Ensure marketing data is accurate, well-organised, and usable for reporting and follow-up.
• Document and continuously improve marketing operations processes and workflows.
• Apply and support Eclipse Foundation policies, practices, and standards related to privacy, data protection, and communications.

Take on additional marketing-related tasks and projects as priorities and needs evolve.

Desired skills and experience

We are looking for a capable, motivated marketing professional with a generalist mindset and a strong sense of ownership. The ideal candidate brings a balance of execution skills, curiosity, and the ability to work effectively across multiple areas of marketing in a collaborative, distributed environment.

You may be a strong fit if you bring a mix of the following:

• 3+ years of relevant experience in marketing, marketing operations, digital marketing, or a related role.
• Demonstrated ability to execute marketing initiatives independently, manage multiple priorities, and deliver high-quality work with minimal supervision.
• Experience working with marketing automation platforms, analytics tools, or campaign reporting, or a strong aptitude and willingness to learn.
• Google Analytics 4 certification or hands-on experience, including comfort working with modern, AI-assisted analytics and reporting tools.
• Comfort using data and tools to support execution, reporting, and continuous improvement.
• Practical understanding of generative AI tools, including basic prompt engineering to support research, analysis, content creation, or workflow efficiency.
• Strong written communication skills, with attention to clarity, consistency, and tone.
• Curiosity and openness to learning new platforms, workflows, and approaches.
• Ability to collaborate effectively with a wide range of stakeholders across distributed teams.
• Positive, service-oriented approach and a collegial, professional working style.
• Alignment with the Eclipse Foundation’s values of service, respect, collegiality, and professionalism.

Familiarity with open source communities or developer-focused organisations is a plus, but not required. We are ultimately looking for someone who will thrive in our culture, take ownership of their work, and grow with the role.

What we offer

We offer highly competitive compensation along with a comprehensive benefits package. We thank all applicants for their interest; however, only those selected for an interview will be contacted.

For more information about the Eclipse Foundation, please visit https://eclipse.org.

We thank all applicants for their interest; however, only those selected for an interview will be

contacted. For more information about the Eclipse Foundation, please visit https://www.eclipse.org/.

The Eclipse Foundation respects the dignity and independence of people with disabilities and is committed to providing accommodation and support throughout any recruitment process. If you require any special accommodation or support, please let us know when applying.

While AI may assist in drafting materials like this posting, we do not use AI to evaluate applicants. Every application is reviewed by members of our team to ensure a fair and human-centered hiring process.

Description

MGID is one of the world’s leading native advertising platforms, working with thousands of publishers and brands globally.

We are looking for a Senior Email & Lifecycle Marketing Manager to own and develop our global email marketing and lifecycle communication. Email is one of MGID’s key owned communication channels, used to engage prospects, clients, and partners across different stages of their relationship with the company.

We are looking for a proactive marketer who can not only execute campaigns but also identify communication opportunities, build automated journeys, improve segmentation, and use data and AI to make engagement more relevant and scalable.

Requirements

Who you are:

• 4+ years of experience in email marketing, lifecycle marketing, CRM marketing, or marketing automation.

• Strong hands-on email marketing experience in a B2B environment.

• Experience building automated and trigger-based marketing journeys.

• Good practical knowledge of HubSpot, including workflows, lists, segmentation, properties and campaign automation.

• Experience with lifecycle marketing, lead nurturing, activation, retention or reactivation programs.

• Strong understanding of segmentation, personalization, and behavioral communication.

• Strong analytical skills and ability to optimize communication based on data.

• Ability to independently identify opportunities and turn them into marketing initiatives.

Will be a plus:

• Experience working with global or multi-market campaigns.

• Ability to work cross-functionally with Product Marketing, Content, Design, Sales, and regional teams.

• Experience with AI tools and LLM-based marketing automation, including personalization, content adaptation, and workflow optimization.

• Hands-on experience with Make, Zapier, n8n, CRM enrichment tools, APIs, integrations, or webhooks.

• Experience with B2B SaaS, AdTech, MarTech, or other global B2B environments.

• Experience with multichannel lifecycle marketing, including push, messaging, chatbots, or website communication.

• Understanding of lead scoring, behavioral signals, segmentation, and database hygiene.

• Experience with email deliverability and knowledge of GDPR, CAN-SPAM, consent, and unsubscribe requirements.

• Experience with campaign localization, A/B testing, and lifecycle marketing documentation.

Languages proficiency:

• English proficiency at Upper-Intermediate level or higher.

What will you do:

Email & Lifecycle Marketing:

Develop and continuously improve MGID’s global email marketing strategy.

Plan and execute communication across key lifecycle stages, including:

• lead nurturing;

• client activation;

• product adoption;

• retention;

• reactivation;

• upsell and cross-sell;

• product announcements;

• educational communication;

• newsletters;

• webinars and events;

• regional and global marketing campaigns.

Build communication journeys for both Advertiser and Publisher audiences, as well as other relevant MGID audiences.

Analytics & Optimization:

Define and monitor email and lifecycle marketing performance.

Track metrics including:

• delivery rate;

• open rate;

• CTR;

• reply rate;

• unsubscribe rate;

• conversion rate;

• activation and reactivation;

• engagement by audience and lifecycle stage.

Run structured experiments around:

• subject lines;

• messaging;

• content;

• timing;

• frequency;

• segmentation;

• personalization;

• automation logic.

Regularly analyze results and proactively recommend improvements.

Marketing Automation:

Build and optimize automated marketing workflows that make communication more timely, relevant and scalable.

Use HubSpot and other available tools to create:

• automated nurture sequences;

• trigger-based campaigns;

• lifecycle communication;

• event communication;

• re-engagement flows;

• client activation journeys;

• inbound follow-up workflows;

• behavioral communication.

The role should be comfortable working inside HubSpot and building B2B marketing workflows, but will not own the overall CRM architecture or HubSpot administration.

Work with Sales, Operations, and other stakeholders when changes to CRM structure, integrations, or data architecture are required.

Segmentation & Personalization:

Develop meaningful audience segmentation based on factors such as:

• lifecycle stage;

• client type;

• geography;

• industry;

• product interest;

• previous activity;

• campaign engagement;

• behavioral signals;

• commercial potential.

Continuously improve the relevance of communication through personalization and more granular audience targeting.

Inbound Marketing Automation:

Support the automation of MGID’s inbound flows for Publishers and Advertisers.

Help improve:

• lead follow-up;

• lead nurturing;

• segmentation;

• qualification;

• automated communication before Sales engagement;

• communication after initial Sales contact;

• re-engagement of leads that did not convert.

Inbound is one important application of lifecycle marketing, but not the sole focus of the role.

The role

We are looking for a highly strategic and analytical Marketing Measurement & Testing Lead (Individual Contributor), Paid Search (m/f/x) to drive the evolution of our Paid Search advertising efforts. This is a high-impact individual contributor role, sitting at the intersection of performance marketing, ad tech, and automation. As a key expert within the team, you will own the global testing and measurement strategy for Paid Search, ensuring data-driven decision-making that unlocks new growth opportunities. You will play a critical role in budgeting, infrastructure development, and automation, collaborating with cross-functional teams to ensure Paid Search operates at peak efficiency.

Your impact

As Marketing Measurement & Testing Lead, Paid Search, you will drive key initiatives across four strategic areas:

Platform Leadership & Innovation

• Serve as the go-to expert on Paid Search, providing strategic guidance on Google Ads (Search, Shopping, AI Max), with a deep understanding of platform mechanics, auction dynamics, and optimisation levers.
• Anticipate and adapt to platform updates, leveraging industry trends and data insights to drive continuous innovation and stay ahead of the curve.
• Collaborate with platform partners to pilot new solutions, enhance measurement capabilities, and improve efficiency.
• Advise and collaborate with the Paid Search Campaign Ops team, ensuring platform strategies are optimised with best-in-class practices and advanced ad tech solutions.

Measurement & Testing

• Own the Paid Search experimentation roadmap, spanning bidding signal optimization, landing pages, and audience and keyword targeting, with a clear framework for rigour, scalability, and cross-team knowledge-sharing.
• Develop and refine experimentation frameworks, including A/B tests, Incrementality lift tests (Geo lift /  conversion/user based tests), and attribution modelling.
• Analyse test results to inform data-driven decisions and uncover new growth opportunities.
• Collaborate with analytics, data and Strategy & Operations teams to continuously align on testing timeline and priorities.
• Ensure proper budgeting processes, including daily and weekly pacing, are aligned with strategic goals and seasonality.

Automation & Infrastructure

• Partner with Product and AdTech on the development of measurement infrastructure, attribution models, automation tooling, and campaign technology, acting as the primary Paid Search voice in cross-functional initiatives.
• Own and develop the automation of reporting for key tests, performance tracking and measurement.
• Drive adoption of scripts, AI-native platform features, and internal tools to systematically reduce manual overhead and scale high-performing activity.
• Ensure automation efforts align with overall business objectives and drive operational efficiencies.

Channel Performance & Strategy

• De-average performance across keywords, queries, devices, audiences, geos, landing pages, offers, and ad copy, setting the standard for analytical depth across international markets and portfolio of brands.
• Challenge and influence global and local stakeholders, including senior leadership, constructively driving alignment across Analytics, Strategy & Operations, Product, and AdTech.

You are…

• A sought-after expert in Paid Search strategy and campaign management (Google Ads and Bing Ads in text search, PMAX, Shopping, and AI Max), consulted by peers and capable of influencing senior stakeholders with a clear point of view
• Deeply fluent in performance marketing metrics (CPC, CVR, CTR, CAC, LTV) with a proven ability to translate data into strategic decisions and scalable improvements
• Entrepreneurial in mindset, you see opportunities rather than problems, and proactively challenge the status quo to drive step-change improvements
• A strong analytical thinker, comfortable independently building complex models and surfacing insights others wouldn’t find
• Energised by working at the intersection of performance marketing and technology, with a genuine interest in measurement, attribution, and automation
• Able to communicate complex performance narratives with clarity and conviction to all levels, including senior leadership
• Comfortable operating with a high degree of autonomy in a global, matrixed organisation

At a minimum, you have……

• An excellent degree in Marketing, Business, Analytics, or a related field
• 7+ years of hands-on experience in Paid Search, either from an agency or client-side role
• Proven track record of owning or leading a structured experimentation programme, with clear frameworks for testing, measurement, and knowledge-sharing
• Strong analytical skills, translating complex data into actionable insights and scalable improvements
• Experience partnering with Product or AdTech teams on measurement, infrastructure, or tooling initiatives
• Proven ability to lead high-impact initiatives and drive measurable results across large-scale, international accounts
• Experience with incrementality testing, attribution modelling, or conversion lift studies
• Experience driving automation and AI adoption (scripts, tools, or platform features) to scale operations
• Hands on experience with Google Ads (Search, Shopping, Performance Max)

What we offer

Elevate your lifestyle! Join one of Europe’s fastest-growing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90+ nationalities.
• Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
• Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
• Plus, we’ve got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24⁄7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it’s a lifestyle of perks and possibilities!

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days.

Description

MGID is one of the world’s leading native advertising platforms, working with thousands of publishers and brands globally.

We are looking for a Senior Email & Lifecycle Marketing Manager to own and develop our global email marketing and lifecycle communication. Email is one of MGID’s key owned communication channels, used to engage prospects, clients, and partners across different stages of their relationship with the company.

We are looking for a proactive marketer who can not only execute campaigns but also identify communication opportunities, build automated journeys, improve segmentation, and use data and AI to make engagement more relevant and scalable.

Requirements

Who you are:

• 4+ years of experience in email marketing, lifecycle marketing, CRM marketing, or marketing automation.

• Strong hands-on email marketing experience in a B2B environment.

• Experience building automated and trigger-based marketing journeys.

• Good practical knowledge of HubSpot, including workflows, lists, segmentation, properties and campaign automation.

• Experience with lifecycle marketing, lead nurturing, activation, retention or reactivation programs.

• Strong understanding of segmentation, personalization, and behavioral communication.

• Strong analytical skills and ability to optimize communication based on data.

• Ability to independently identify opportunities and turn them into marketing initiatives.

Will be a plus:

• Experience working with global or multi-market campaigns.

• Ability to work cross-functionally with Product Marketing, Content, Design, Sales, and regional teams.

• Experience with AI tools and LLM-based marketing automation, including personalization, content adaptation, and workflow optimization.

• Hands-on experience with Make, Zapier, n8n, CRM enrichment tools, APIs, integrations, or webhooks.

• Experience with B2B SaaS, AdTech, MarTech, or other global B2B environments.

• Experience with multichannel lifecycle marketing, including push, messaging, chatbots, or website communication.

• Understanding of lead scoring, behavioral signals, segmentation, and database hygiene.

• Experience with email deliverability and knowledge of GDPR, CAN-SPAM, consent, and unsubscribe requirements.

• Experience with campaign localization, A/B testing, and lifecycle marketing documentation.

Languages proficiency:

• English proficiency at Upper-Intermediate level or higher.

What will you do:

Email & Lifecycle Marketing:

Develop and continuously improve MGID’s global email marketing strategy.

Plan and execute communication across key lifecycle stages, including:

• lead nurturing;

• client activation;

• product adoption;

• retention;

• reactivation;

• upsell and cross-sell;

• product announcements;

• educational communication;

• newsletters;

• webinars and events;

• regional and global marketing campaigns.

Build communication journeys for both Advertiser and Publisher audiences, as well as other relevant MGID audiences.

Analytics & Optimization:

Define and monitor email and lifecycle marketing performance.

Track metrics including:

• delivery rate;

• open rate;

• CTR;

• reply rate;

• unsubscribe rate;

• conversion rate;

• activation and reactivation;

• engagement by audience and lifecycle stage.

Run structured experiments around:

• subject lines;

• messaging;

• content;

• timing;

• frequency;

• segmentation;

• personalization;

• automation logic.

Regularly analyze results and proactively recommend improvements.

Marketing Automation:

Build and optimize automated marketing workflows that make communication more timely, relevant and scalable.

Use HubSpot and other available tools to create:

• automated nurture sequences;

• trigger-based campaigns;

• lifecycle communication;

• event communication;

• re-engagement flows;

• client activation journeys;

• inbound follow-up workflows;

• behavioral communication.

The role should be comfortable working inside HubSpot and building B2B marketing workflows, but will not own the overall CRM architecture or HubSpot administration.

Work with Sales, Operations, and other stakeholders when changes to CRM structure, integrations, or data architecture are required.

Segmentation & Personalization:

Develop meaningful audience segmentation based on factors such as:

• lifecycle stage;

• client type;

• geography;

• industry;

• product interest;

• previous activity;

• campaign engagement;

• behavioral signals;

• commercial potential.

Continuously improve the relevance of communication through personalization and more granular audience targeting.

Inbound Marketing Automation:

Support the automation of MGID’s inbound flows for Publishers and Advertisers.

Help improve:

• lead follow-up;

• lead nurturing;

• segmentation;

• qualification;

• automated communication before Sales engagement;

• communication after initial Sales contact;

• re-engagement of leads that did not convert.

Inbound is one important application of lifecycle marketing, but not the sole focus of the role.

Top Reasons To Join Us

• International Environment
• 100% Remote
• Working on the latest tech for the Insurtech Market Leader

About Us

At CoverGo, our mission is to empower all insurance companies to make insurance 100% digital and accessible to everyone.

• We are a leading global no-code insurance platform for health, life, and P&C
• We’re the winner of the Insurtech of the Year in all of Asia and other awards globally
• We work with insurance enterprise clients such as AXA, Bupa, MSIG, Dai-ichi, Bank of China Group Insurance, and many more
• We’re an international, diverse team of over 120 people with 30 nationalities and team members working remotely from all over the world
• We are fully funded and backed by reputable VC funds and strategic institutional investors
• We have a global presence in Asia, EMEA and the Americas
• We’ve grown our annualized revenue by over 30x since January 2021
• We’re constantly working towards making CoverGo a workplace that you love coming to. We deeply believe that bringing together a diversity of thoughts, expressions, and perspectives is key to building the best culture for equally diverse communities all over the world

What You’ll Do

Event Coordination

• Support the planning and execution of CoverGo-hosted events, partner webinars, and major regional industry conferences
• Conduct research on event opportunities across regions to identify speaking, sponsorship, and networking prospects
• Coordinate event logistics, branding, speaker prep, promotions, and post-event content
• Work closely with regional sales and product teams to ensure alignment and smooth delivery across all event touchpoints

Content Creation & Coordination

• Create engaging organic social media content, especially for LinkedIn, focused on products, thought leadership, and company milestones
• Collaborate with internal experts to facilitate thought leadership content—interviews, quotes, and article support
• Work closely with a marketing designer to bring content to life visually
• Prepare or assist in creating video scripts, storyboards, and screen recordings to support designer-led editing
• Draft and publish event-related materials, including invites, promo posts, and recaps

Ongoing Marketing Support

• Help prepare and update sales and product marketing materials like one-pagers, pitch decks, and visuals
• Support PR efforts, including drafting press-ready quotes, story angles, and background notes
• Maintain brand consistency across all content and marketing assets

Campaign & Competitor Insights

• Assist in analyzing campaign performance, with a focus on LinkedIn and other digital channels
• Conduct ongoing competitor research to track trends, messaging, and positioning
• Help monitor content performance and suggest improvements based on engagement and data

What We’re Looking For

• 1–2 years of experience in marketing, communications, or a related role (internship experience welcome!)
• Excellent written and verbal communication skills in English
• Strong attention to detail, organizational skills, and a proactive attitude
• Familiarity with tools like Canva, HubSpot, Google Workspace, and LinkedIn
• Comfortable working with designers and supporting light content creation, including video
• A collaborative mindset and willingness to learn in a fast-paced, high-growth environment.
• Must be based in the Philippines

Why You’ll Love Working Here

• Flexible Leave
• International Environment
• Competitive renumeration package
• Performance Bonus
• Company activities and events
• Learning and development plan

CoverGo Company Video

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